Shutterstock + BBDO:
Creating content to service top-tier clients
Servicing top-tier consumer brands
When you're one of the biggest ad agencies in the world, there's no shortage of partners interested in working with you. But even for top agencies, finding a partner who provides quality products and reliable services can be difficult.
Luckily for advertising powerhouse BBDO, launching a partnership with Shutterstock Premier provided both the content and support they were looking for.
The client
- For more than a century, BBDO has been a global name in advertising, servicing top-tier consumer brands from Pepsi to Dove to Snickers. With almost 300 agencies across 81 countries, BBDO brings custom solutions to clients with the highest expectations. While their solutions may be custom, it's a partnership with Shutterstock Premier that enables BBDO to deliver campaign results.
Sure, high-resolution and solid quality were pre-requisites when BBDO searched for a creative content provider. But according to Ilona Siller, an Art Producer at BBDO in New York, customer support was the requirement at the top of their list.
"We were looking for a company that could offer great customer service, easy access to high-res downloads, clear licensing terms, and reasonable pricing."
- Ilona Siller, Art Producer, BBDO Unfortunately, finding a content provider capable of providing beautiful imagery, as well as strong customer service, wasn't as easy as BBDO had hoped. According to Siller, other providers they worked with had, "unavailable reps, no compromise, stock images that looked like... stock." For an agency as fast-paced as BBDO, and with such a high bar for quality, those options just weren't going to cut it.
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